The article analyses the trends dominating the clothing industry, alternating between readymade and customized clothing. Traditionally, most people wore custom dresses as the availability and accessibility of readymade brands were limited. The high cost and low usage of readymade clothing made them seem fancy. As times changed, readymade clothes became more popular.
This article analyzes the fashion trends in the industry by alternating between readymade clothing and customized clothing.
In the past, people used to wear customized clothing because readymade brands were not widely available. The high cost and limited use of readymade clothing made them seem a bit fancy. As time changed, people began to accept readymade clothing because it was cheap and readily available. Demand for readymade clothes began to shift as the business gained momentum.
The sudden change in demand and preference for readymade clothing did not happen by itself. This shift is primarily due to the numerous changes made to business plans by readymade brands, which attracted customers. The apparel manufacturing process was accelerated, prices were reduced, and the range of products increased. The raw materials for this change were sourced locally, and the clothing was stitched at a factory unit that produces in mass quantities.
Customization clothing went downhill as the readymade apparel industry grew. In the wake of readymade clothing, a majority of people found customization to be time-consuming and costly. The initiative was gradually phased out by the time this massive shift in demand occurred. Tailor-made clothing became an expensive luxury for a small and concentrated section of society.
Recent times have seen a commendable return for the custom clothing industry. Prices of readymade clothing and designer items have increased dramatically in the last decade. However, the demand for these products has remained the same. In today’s fashionista-driven world, more and more people want to buy their desired designs and sizes at affordable prices. These people have now turned to customized clothing.
The number of online tailor-made clothing options has exploded as technology and digitalization are at their highest. The growth of digital marketing and fast delivery services has also contributed to this. Immersive technologies, which are rapidly sweeping the globe, are also playing a key role in this comeback. People can now ‘try-on’ custom-made clothing even before placing an order using 3D customization websites and apps that are popular today. This trial option is not only helpful to customers but also gives the clothing maker valuable insights that can help them make better clothes. All these processes can be conducted online, which makes them contact-free.
Over the past few decades, there have been constant changes in the fashion and clothing industry. From a customized clothing industry to one that shifted to readymade fittings, bespoke clothing slowly made its way back and stayed there. Fashion trends and consumer preferences have been changing constantly and have largely contributed to the many dynamic shifts within the industry. According to the latest trends, the fashion industry is moving rapidly in the direction of custom-made clothing. This trend is expected to continue in the near future. Custom-fit clothing is the future.
