It is not a new concept, but it was forgotten as people began to consume more and indulge in a “throwaway” culture. The long-forgotten practices of renting, secondhand, and repair are slowly making a comeback. …
Natural Fibres: Fastest Way To Achieving Sustainable Fashion
What catches your attention first when you are shopping for fashion? It’s often the appearance of an outfit, including the color, style, design, and other aesthetic elements. Fabric is often overlooked when focusing on other features. The material …
The Luxe Breakthrough
COVID-19 aside, the luxury industry is poised to experience a boom this decade as a result of some fundamental changes. China will become more important, and Europe will rebound. Brands that focus on attracting customers will flourish. While …
Social Media: Insta Hits
Instagram has become a powerful marketing tool for everyone, from established brands and aspiring labels to wannabe entrepreneurs or WFH hobby masters. This is especially true in an epidemic-hit world. Instagram is a …
China aims high for domestic brands in clothing & home textiles in new FYP
China’s five-year plan provides a direction for its economy until 2025. The program largely follows Made in China 2025’s theme, which aims to make China the global manufacturing powerhouse. The focus on domestic consumption and the strengthening …
The Myth of Sustainable Fashion
Introduction: Sustainable fashion has become a buzzword in recent years, capturing the attention of environmentally conscious consumers eager to make ethical choices in their wardrobes. The allure of clothing that promises to be eco-friendly, socially …
The Dangerous Marketing of the Trump Mug Shot
In the age of social media and political polarization, marketing has become a powerful tool that can shape public perception and influence opinions. One controversial trend that has emerged in recent years is the use …
Fashion’s Groupthink Problem
In the dynamic and ever-evolving world of fashion, creativity is often hailed as the driving force behind innovation. However, an undercurrent of groupthink permeates the industry, stifling genuine creativity and perpetuating a cycle of conformity. …
Rosalynn Carter, White House Trendsetter
Rosalynn Carter, the wife of the 39th President of the United States, Jimmy Carter, left an indelible mark on the nation during her tenure as the First Lady from 1977 to 1981. While her husband …
At 40, J. Crew Shakes Off a Midlife Crisis
In the ever-evolving landscape of fashion retail, where trends and consumer preferences change as swiftly as the seasons, reaching the milestone of 40 years is no small feat. For J. Crew, the iconic American brand …